Guides
Guides to Generative Engine Optimization (GEO)
Straight answers to the questions people ask about getting a brand named by AI assistants. Each guide starts with a short answer you can read in under a minute.
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- GEO basics
What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is the work of getting your brand named accurately in ChatGPT, Claude and Gemini answers. See how it works.
Read guide - GEO vs SEO
GEO vs SEO: what is the difference, and do you need both?
GEO vs SEO compared: what each one targets, how success is measured, where the work overlaps, and why most US businesses should run both together.
Read guide - Choosing an agency
How do you choose a GEO agency in the USA?
How to choose a GEO agency in the USA: the criteria that matter, questions to ask before you sign, red flags to avoid, and the proof to request.
Read guide - Buyer's checklist
What should you look for in the best GEO company in the USA?
A buyer's checklist for finding the best GEO company in the USA: what "best" should mean, how to verify claims, and the proof to ask for first.
Read guide - ChatGPT visibility
How do you get your brand named in ChatGPT answers?
How brands get named in ChatGPT answers: what ChatGPT draws on, what tends to help, what you cannot control, and how to measure progress honestly.
Read guide - Gemini visibility
How do you get your brand recommended by Google Gemini?
How brands get recommended by Google Gemini: what Gemini draws on, how Google Search fits in, what tends to help, and how to track your results.
Read guide - Claude visibility
How do you get your brand to show up in Claude answers?
How brands show up in Claude answers: what Claude draws on, how web search changes things, what tends to help, and how to measure results over time.
Read guide - Measurement
How do you measure your brand's visibility in AI answers?
How to measure AI visibility: visibility score, share of voice, per-assistant results, won and lost prompts, and why answers vary between runs.
Read guide - GEO audit
How do you run a GEO audit? A step-by-step checklist
A step-by-step GEO audit checklist: confirm your facts, pick prompts, scan ChatGPT, Claude and Gemini, review citations and accuracy, then plan fixes.
Read guide - Prompt research
What prompts do buyers ask AI assistants, and how do you find them?
Prompt research for GEO: short search-style vs conversational prompts, branded vs non-branded, and how to build a prompt list you can track.
Read guide - Technical GEO
What are llms.txt and structured data, and do they help with AI answers?
What llms.txt is, which schema types help AI assistants interpret your pages, and what not to expect. A plain guide to technical GEO for US businesses.
Read guide - AI citations
What are AI citations, and which websites do AI assistants name?
AI citations explained: which websites AI assistants name in their answers, why those sources matter for your brand, and how to act on citation data.
Read guide - GEO for ecommerce
How does GEO work for ecommerce and marketplace brands?
GEO for ecommerce brands: how AI assistants recommend products, why marketplace listings and reviews matter, and how to track product prompts.
Read guide - GEO for B2B
How does GEO work for B2B and SaaS companies?
GEO for B2B and SaaS: how buyers use AI assistants to shortlist vendors, what content helps, and how to track visibility against named competitors.
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See what AI assistants say about your brand
Start with your website address. Kraffic runs the prompts your buyers type and shows you each saved answer. No one can guarantee what an AI assistant will say, so results are measured scan by scan.