What AI says
Online reputation and sentiment monitoring in AI answers
Online reputation and sentiment monitoring for AI is tracking what AI assistants say about your brand, in what tone, and whether it is true. Kraffic.ai reads the answers ChatGPT, Google Gemini and Claude give to your tracked prompts, groups the statements into themes, labels each as positive, neutral or negative with the exact quote, and flags statements that contradict facts you confirmed.
Prompts this page answers
- “AI reputation monitoring”
- “what does ChatGPT say about my company”
- “brand sentiment in AI answers”
- “fix wrong information in ChatGPT”
- “ChatGPT is telling people something incorrect about my business. How do I find out exactly what it says and get it corrected?”
- “I want to monitor whether AI assistants describe my brand positively or negatively compared with how they describe competitors.”
- “Is there a tool that fact-checks what Gemini and Claude say about my company against the real facts?”
Deliverables
What you receive
Sentiment report
Statements about your brand grouped into themes and labeled positive, neutral or negative.
Exact quotes
Every claim shown with the exact quote from the AI answer it came from, so you can judge it yourself.
FactCheck findings
AI statements that contradict the business facts you confirmed, listed with the answer they appeared in.
Source view
The websites named in those answers, grouped as your site, competitors, social and other.
Correction plan
Recommendations tied to the affected prompts, such as clarifying a page or correcting inconsistent information.
What is AI reputation and sentiment monitoring?
AI reputation and sentiment monitoring is regularly checking how AI assistants describe your brand. Sentiment is the tone of a statement: positive, neutral or negative. Reputation is the overall picture those statements create for a buyer who asks.
It differs from visibility. Visibility asks whether you were named; sentiment asks what was said when you were.
What is the difference between sentiment and fact-checking?
Sentiment measures tone, while fact-checking measures truth. An assistant can be positive and wrong, for example praising a feature you do not offer, or negative and correct. Both need attention, but they call for different responses.
| Sentiment | FactCheck | |
|---|---|---|
| Question answered | How do assistants talk about us? | Is what they say true? |
| Output | Themes with positive, neutral or negative tone | Statements that contradict your confirmed facts |
| Evidence | The exact quote from the AI answer | The AI statement next to the confirmed fact |
| Typical response | Address the underlying issue or source | Correct and clarify the fact wherever it is published |
Where do AI assistants get their opinions about a brand?
Assistants form descriptions from the text they were trained on and, in some modes, from pages they retrieve through web search. That text includes your own site and also what others publish: reviews and other user-generated content, social posts, press coverage and forums.
This is why reputation work for AI covers UGC, social and press as well as your own pages. Kraffic shows the websites named in answers, which indicates where a description may be coming from, although assistants do not always cite a source.
Can wrong information in an AI answer be fixed?
You cannot edit an AI answer directly, but you can correct the information it draws on. The usual steps are to state the correct fact clearly on your own site, fix outdated or inconsistent details on other sites where you can, and then re-scan.
There is no guarantee an assistant will change its answer or how soon. Answers based on live web search can change sooner than answers based on training data.
- Publish the correct fact in plain text on a relevant page
- Make the same fact consistent across profiles and listings
- Ask the owner of an inaccurate third-party page to correct it
- Use the feedback option the assistant provides, where one exists
Who needs this service?
It is most valuable for brands in categories where trust decides the sale and for brands that have changed names, pricing models, products or locations. It also suits any business that has already seen an incorrect AI answer about itself.
Process
How the work is done, step by step
Confirm your facts
Kraffic reads your website and records business facts. Your confirmed facts become the reference for fact-checking.
Scan the assistants
Tracked prompts are run on Claude, ChatGPT and Google Gemini and each answer is saved.
Analyze tone and truth
Statements are grouped into themes with a tone label and quote, and contradictions with confirmed facts are flagged.
Correct the sources
Recommendations show what to clarify or correct, tied to the prompts affected.
Monitor
Later scans show whether the tone and the flagged statements changed.
FAQ
Questions about Reputation & Sentiment Monitoring
How do I find out what ChatGPT says about my company?
You can ask it directly, but a single answer is only one sample and may differ next time. Monitoring runs a fixed set of prompts on ChatGPT, Google Gemini and Claude, saves the answers and summarizes what was said. Kraffic.ai shows each claim with the exact quote, so you see the wording the assistant used.
Why would an AI assistant say something false about my business?
Language models generate likely-sounding text and can state things that are outdated, confused with another company or simply invented. Outdated or inconsistent information online makes this more likely. Kraffic.ai compares AI statements with the facts you confirmed and flags contradictions, so you know which statements to address.
Can I get a negative AI answer removed?
Not directly. Assistants generate answers each time and there is no listing to take down. If the negative statement is false, correct the facts at their source and use any feedback option the assistant offers. If it reflects real customer feedback, the lasting fix is to address the issue itself. No outcome can be guaranteed.
How is sentiment determined?
In Kraffic.ai, statements about your brand in the saved AI answers are grouped into themes and labeled positive, neutral or negative. Each claim is shown with the exact quote from the answer, so the label is never the only evidence. You can read the original wording and decide whether you agree with the reading.
Is this the same as social media monitoring?
No. Social media monitoring tracks what people post about you. AI reputation monitoring tracks what AI assistants write about you when buyers ask. The two are connected, because user-generated content, social posts and press can inform what assistants say, but the thing being measured is the AI answer itself.
Related
Related services
- Sources AI uses
Citation & Source Analysis
Citation and source analysis shows which websites ChatGPT, Gemini and Claude name in answers about your market: your site, competitors, social or other.
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Build AI search visibility and brand authority: be named, described correctly and cited by ChatGPT, Gemini and Claude. Measured scan by scan with Kraffic.ai.
View service - Measure first
AI Visibility Audit
An AI visibility audit shows where ChatGPT, Gemini and Claude name your brand, where they name competitors instead, and which prompts you are missing.
View service
Get started
See what AI assistants say about your brand
Start with your website address. Kraffic runs the prompts your buyers type and shows you each saved answer. No one can guarantee what an AI assistant will say, so results are measured scan by scan.