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Kraffic.ai

Brand authority

AI search visibility and brand authority

AI search visibility and brand authority is the service of increasing how often AI assistants name your brand and how credibly they describe it. Visibility is whether you appear in an answer; authority is whether the assistant treats you as a trusted option and has consistent sources to draw on. Kraffic.ai measures both on ChatGPT, Google Gemini and Claude.

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Prompts this page answers

  • “AI search visibility services”
  • “improve brand visibility in ChatGPT”
  • “brand authority for AI search”
  • “get recommended by AI assistants”
  • “How can my company become one of the brands that ChatGPT and Gemini mention when someone asks for the best options in our industry?”
  • “Our competitors keep getting named in AI answers and we do not. What builds the kind of authority that AI assistants pick up on?”
  • “What makes an AI assistant trust and recommend one brand over another?”

Deliverables

What you receive

  • Visibility Score and trend

    The share of tracked answers that name your brand, per assistant, with the change since the previous scan.

  • Share of voice

    How mentions are divided between your brand and the competitors you approved.

  • Source map

    The websites the assistants name in answers about your market, grouped as your site, competitors, social and other.

  • Authority gaps

    The prompts where competitors are named and you are not, with recommendations tied to each.

  • 30-day plan

    A week-by-week list of actions on your site and on the outside sources that matter.

What is AI search visibility?

AI search visibility is how often a brand is named in the answers AI assistants give to relevant prompts. If a buyer asks ChatGPT, Google Gemini or Claude for options in your category and your brand is in the answer, you are visible for that prompt.

Kraffic expresses this as a Visibility Score: the share of tracked answers that name your brand. It is reported for each assistant because the three do not always agree.

What does brand authority mean to an AI assistant?

Brand authority, for an AI assistant, is the weight of consistent, credible information it can find or has learned about a brand. Assistants do not publish how they choose which brands to name, and the methods differ between them, so no checklist is guaranteed.

What is well established is that assistants draw on training data and, in some modes, on live web search. A brand described clearly on its own site and mentioned consistently on independent websites gives an assistant more to work with than a brand that is barely described anywhere.

What builds visibility and authority?

Visibility and authority are built by making your brand easy to describe and easy to verify. The work falls into what you publish yourself and what others publish about you.

  • Clear, specific pages that state what you offer, for whom and where
  • Consistent business facts everywhere your brand is described
  • Expert-led content, FAQs and honest comparison pages
  • Structured data that helps machines interpret your pages
  • Presence on the independent sites, reviews, press and social sources that assistants cite for your category

Who needs this service?

This service suits brands that are established with customers but underrepresented in AI answers. It also suits newer brands in categories where assistants keep recommending the same few names, because the source map shows where those names are coming from.

How do you measure whether it worked?

Progress is measured by comparing scans of the same prompts. The indicators are the Visibility Score, results per assistant, rank against approved competitors, share of voice, and the list of prompts won or lost since the previous scan.

AI answers vary between runs, and no one can guarantee that an assistant will name a brand. The honest measure is the trend across scans, with each number traceable to a saved answer.

Process

How the work is done, step by step

  1. Establish the baseline

    Kraffic reads your site, you confirm your facts and approve competitors, and tracked prompts are run on Claude, ChatGPT and Google Gemini.

  2. Find where authority is missing

    The report shows prompts where competitors are named instead of you and the websites the assistants cite.

  3. Plan the work

    Recommendations are tied to the prompts they affect and set out in a week-by-week 30-day plan.

  4. Publish and correct

    Content drafts are written only from your confirmed facts, and inconsistent information is corrected.

  5. Re-scan

    Later scans show the change in visibility, share of voice and prompts won or lost.

FAQ

Questions about AI Visibility & Brand Authority

Why do AI assistants mention my competitors and not me?

Usually because the assistant has more, clearer or more consistent information about them. Competitors may be described on more independent websites, have pages that answer the question directly, or simply be better known in the data the model learned from. A scan shows which prompts this happens on and which sources are cited, which is the starting point for closing the gap.

Is AI search visibility the same as ranking on Google?

No. Ranking on Google means a page appears high in a list of results. AI search visibility means your brand is named inside an answer written by an assistant. The two are related, since assistants with live web search can read well-ranked pages, but a brand can rank well on Google and still be absent from AI answers.

Does being mentioned on other websites help with AI answers?

It can. Assistants learn from large amounts of web text and some retrieve live pages when answering. Independent sites that describe your brand accurately give them additional material. How much any single source matters is not published and varies by assistant, so Kraffic.ai shows which websites actually appear in the answers for your prompts.

Can a small business build AI brand authority?

Yes, within a defined niche. Assistants answer specific prompts, and a small business that is described clearly and consistently for a particular product, audience or location can be named for those prompts. Results are not guaranteed and vary between runs, so the practical approach is to track a focused prompt list and watch the trend.

How is share of voice calculated?

Share of voice is how the brand mentions across your tracked AI answers are divided between your brand and the competitors you approved. If assistants name a competitor far more often than you across the same prompts, that competitor holds a larger share of voice. Kraffic.ai reports it from saved answers, so the count can be checked.

Related

Get started

See what AI assistants say about your brand

Start with your website address. Kraffic runs the prompts your buyers type and shows you each saved answer. No one can guarantee what an AI assistant will say, so results are measured scan by scan.

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